Interaktiva · 23 October 2026 · 4 min read
1. Build brand context
Gather voice, audience, products, conditions and allowed claims. Define which documents AI can access and keep sources up to date.
2. Start with useful drafts
Subjects, email variations, posts, images and articles are useful starting points. Ask for options and always check factual accuracy.
3. Turn goals into proposals
An instruction can produce a suggested segment or journey. Review data usage, audience and proposed actions before approval.
4. Ask questions about reports
Ask for comparisons with explicit periods, sources and metrics. AI explanations are hypotheses to verify, especially when data is incomplete.
5. Control usage and publishing
Set budgets, permissions and human approval. Webaktiva proposes credits, advance estimates and pauses at zero balance without automatic top-ups.